One of DKT’s most successful markets is Brazil, not least because they give away a year’s supply of Prudence condoms to scads of voluntary testers, who twitter and twatter about flavours, shapes, sizes and the rest. They’re not above bonking us over the head with guerilla home videos, either. This one, I think is self explanatory.

“With a year’s supply of free condoms, any place is the right place.” Indeed. Though I could wish I spent more time in the right any place…

Other things I like about DKT: although they work in 16 countries, shift over half a billion condoms and some 75 million other contraceptives a year, they have a head-office staff of just four people, all, I’m guessing, with a sense of humour. Their penchant for fun and puns goes back a while; I’ve hung on for 15 years to a T-shirt promoting their Trust condom brand in Vietnam. It was a time when the Vietnamese currency, the Dong, was suffering a bit, and the government was running a campaign to restore our trust in it. DKT Vietnam turned the government’s “Put your trust in the dong” slogan on its head. Allow me to demonstrate:

Indonesia has more than 130 active volcanoes, and it’s had more than it’s fair share of earthquakes in recent years, with unhappy results for thousands of families. Doubtless, some fragile soul will complain that the new condoms are insensitively named. But I think it is great that Fiesta is giving a whole new meaning to the “Ring of Fire”.

Selamat menikmati, one and all.