Clearly someone in the New York City health department believes that HIV sucks, even in a post-AIDS world. Here’s their brave new ad, targeted at the gay men among whom the majority of new infections in the city occur in this age of treatment. Pity about the Hollywood trailer soundtrack.
Predictably, most of the comments on the YouTube site are of the “This stigmatises gay men, especially those with HIV” ilk. More nuanced views over at Towleroad, one of the most consistently rational and informative gay blogs.