18/12/07

Smooth positioning

Since I’m on my way to Indonesia, I offer this great poster promoting Sutra condoms. “Sutera” means silk in Indonesia, but the temptation to draw parallels with India’s erotic classic was irresistible. Hence the Kama Sutra campaign.

Kama Sutra condom ad, Indonesia

This particular poster only appeared in and around “entertainment” districts across the world’s most populous Moslem-majority nation.

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This post was published on 18/12/07 in Condomania, Gallery.

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